Denim Deconstruction.


We have been briefed this week with a short two week project, this means it will be very fast paced and experimental. Instructed to bring in one pair of denim jeans, we were then let lose to deconstruct the jeans anyway we wanted to get to know the material and really understand how it works. I was super excited about ripping, cutting and unpicking my jeans apart as denim is my absolute favorite fabrics and I had never even considered taking denim pieces apart to get to know this material.


I had no clue what to make with my denim jeans to begin with, I wanted the jean to inspire me and lend themselves to a particular object I could work with.

As I am very passionate about up-cycling, I wanted use this as starting point for this project and preoduce a fashion garment. Another aspect I want to follow is having my final piece to resemble this pair of jeans in some way. This has me leaning towards making some sort of top that still has the main areas of my jeans to resemble them. I will keep you updated with my ideas and what I finally decide to do.


David Hiett from Hiut Denim.

“Interesting things happen when you do interesting things”

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To end our amazing couple of days filled with various conferences, we had a very special guest speaker come to one of the main lecture theatres. David Hiett from Hiut Denim came up from a small town in Wales called Cardigan. As I am from not too far from Cardigan, I was already aware of the huge history in denim the place held, but it was interested to learn a lot more about it, and Hiett’s thoughts and feelings towards the denim trade in Wales.

I found Hiett’s passion about his company extremely inspiring as well as his thoughts about creating a relationship with his product. Hiut Denim will be the first jean company in the world to have a History Tag. This means each pair of jeans is personal to the owner and they can upload memories and pictures online to this specific history tag. As an extremely big lover of denim myself, I have so much love for this idea. As throw away fashion is such a massive and still growing problem in our society, I think this a great idea and opportunity to influence people to create relationships and memories with their clothing items, not just throw them away when they’re bored of them.

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After researching into the Huit Denim website, I came across a quote that really made me think about my own branding and direction I want to take in the textile world – “The things that define you are not just the things that you do, but the things you say no to. Saying no is focus. We only make jeans. We say no to anything else. Be narrow. Be good.” I love how Hiett pushes all of his passion and thoughts into jeans. This is what he loves and inspires me to concentrate on the things I love doing in textiles rather than the things I don’t like.

Conference Day 1 |Designing sustainable relationships with future generations with objects.

Today, I attended my first ever conference. Before coming to university, I didn’t even know what a conference was, so as you can guess, this was an extremely exciting and intriguing experience for me. I wasn’t sure what to expect or what I was going to learn and gain from this experience, therefore I want to dive into the experience and try get the most out of it.

My first conference talk was titled ‘Designing sustainable relationships with future generations through objects’. I decided to pick this as one of my options because a lot of our brief is based on sustainability and up-cycling and I realised that I don’t know much about these things on an art and design basis.
Overall throughout this talk, we explored relationships with actual objects that play a part in our everyday lives e.g. phones, toasters, chairs and how we create relationships with these objects and heavily rely on these objects. Are these products sustainable?

“Designing a product is like designing a relationship” – Steve Rogers. This quote stuck in my head after the conference, as I have never thought about what I’m designing from this aspect. I’ve always thought about how attractive I can make whatever I’m designing not how this is going to relate and help a person. This quote has given me fresh way of approaching my designing and may affect me in a very positive way.

Another section of the conference, was discussing if these relationships we create with these objects are sustainable. My discussion group was full of people in my textile class and we are all very interested in fashion, so we mainly focused on the relationships we build with clothes and the whole problem of ‘throw away fashion’ which the complete opposite to sustainability. Why is ‘throw away fashion’ a thing?

“I do not need a drill, I need a hole in the wall” I think is a fantastic quote and represented the whole conference perfectly. It suggests that we don’t need to build most of the relationships with objects as we actually do, and that we rely far too much on an unsustainable way of living.

This first conference was a fantastic introduction to the World of conferences to me, and I was extremely lucky to get my first choice talk and it has inspired me greatly to research further into sustainable relationships and has given me a fresh aspect on starting a project.