Digital Stitch Session 1.

Today was a very exciting session. I attended my very first digital stitch session with Maggie (Stitch Technician). Having practised machine stitching techniques (free machine embroidery) for the last couple of years, it was very exciting to venture into a brand-new aspect of stitch. At first, seeing the big digital stitch machine and the new software was quite daunting. I was soon put to ease as Maggie explained the software and what we needed to do step by step. The first thing we learned was how to fill a section using the digital stitch software.

 Digital stitch fill techniques:

  • Weave fill (red leaf in top left-hand corner). – This is the most basic fill type that we learned today. This type of fill/stitch works best on medium to large areas.
  • Reshape- Use the reshape tool to refine any mistakes or misshaped shapes. Press the spacebar to switch points between curves and corners.
  • Satin Fill (slim leaf in bottom left-hand corner)– A smoother finish than weave fill, most suitable for small and/or narrow areas.  Always set stitch direction to go across the narrowest part.
  • Turning angle fill (Pink flower like shape in the middle)- used where the stitch changes direction in one object.  Great for creating natural effects on flowers, animals, people, clothing.


Digital stitch line techniques:

  • Single line (dog’s hair) – a single fine line of stitch
  • Stem-stitch Line- An offset zig-zag
  • Triple line – heavier than a single line, giving an hand stitched effect
  • Motif Line- A row of motifs (pre-set or your own design) most suitable for straight lines or gentle curves.  Check size of motif for suitability
  • Satin Line- A more solid line, can vary the width up to about 10mm
  • Using turning angle fill to create lines of varying width (swirly question mark shape)

Line stitch tech pic.png

Overall I found this session interesting, it was great to learn so much in one session.  I am now going to progress by creating my own sketches and drawings, I can transfer into the software and stitch my own designs. I am excited to us the single draw and the motif line to produce my sea creature sketches.



Virtual Collaboration: Session 1.

Today I attended my first field choice which is called ‘Virtual Collaboration around the World’ this module is held by John Counsell. The title ‘Virtual Collaboration’ excites me as I have never experienced anything like this before. This year I am trying to get to grips experiencing new aspects of the web and how I can collaborate it with my textile work; this field option seemed perfect for me. Within the morning session, we had a run through of our brief and what was expected from us. I was very intrigued to find out that we will be collaborating with The British University of Egypt. 


I don’t know anything about Egypt, but I have heard it is a very interesting place full of culture. I need to do some research about who and where I am collaborating with. Our project has been split into two main sections, throughout our first section I will be acting as a virtual guide to my virtual buddy, by assigning them a brief and supporting them throughout their work on this brief. I am quite apprehensive about this part of the project as I have never supported someone through a project before, it is normally the other way around. I am going to give my all throughout this so we can both benefit and I am excited to learn some new skills from this. The second section of the brief, I will be supported with a brief from my virtual buddy and they will support me, I am excited to come to this as I love responding to a brief and I am excited to learn a new way of working from a different country and culture. Throughout this whole project I will be using Trello as a means of connection and collaboration, this acts as a virtual pin board.

After a slow start of grouping the entire class into groups of three that contained various subject areas, the afternoon was very interesting. Grouped with an illustration student, we will complete this project together. We proceeded by discussing further about who we are collaborating with. Beginning by viewing and discussing the webpage for the British University of Egypt, and discovering the pupils we will be collaborating with are studying architectural engineering. I discovered that this degree is a lot broader in Egypt as it is in the UK, as they experiment a lot more with drawing and design which is very exciting.

To progress further with my project, I now need to research further into Egypt and its culture/day to day life so I am not completely blind going into this project, Furthermore I will research into previous textile based collaboration that happen across the World virtually. I will complete all of this while considering sustainable and ecological designs.

Final Pecha Kucha Presentation.

For the fourth deliverable for this deadline, I had to create a Pecha Kucha Presentation based upon the previous companies I have researched. I must include the main three companies I had research, one form each area (fashion textiles, interior, stationery).

These consisted of:

  • Element (fashion textile); my chosen company to create my brief on.
  • Urban Outfitters (interior)
  • Ohh Deer (stationery)

A Pecha Kucha presentation is a PowerPoint that consists of mainly images and very few words or phrases. This must be neat, uniformed and each slide should last 20 seconds. The entire PowerPoint consist of 20 slides to lasts 6 minutes and 40 second

Here is a link to my PowerPoint point:


I am very pleased with the overall presentation I have completed, I think it all very uniformed and the slides run smoothly throughout the presentation, and I have included all the valid images to back up the points I wanted to make when presenting.

Mood Boards.


Another deliverable for our brief was to create four various mood boards that inspired and explained each part of my brief. I had to create; a theme board, a colour board, a client profile board as well as a company profile board. These are all based around the hypothetical commission brief that I previously wrote around the skate wear brand Element.

A theme board portrays the general feel of the project and which direction the project is heading. I have title ‘d my them board ‘Sea Creatures’ as this is my main inspiration behind the designs I eventually want to make. By adding my own sketches onto the board, I can give off a better indication of which route I will be taking with my illustrations.theme-board(Theme board)

 A colour board is quite self-explanatory; it shows what colours I plan on using throughout this project. I concluded using these colours by first researching through WGSN (a colour prediction database) into what colours will be popular in S/S 2018 for men. Following on from researching these, I chose which selection of colours suited my theme and theme board the most. I do love how these blues complement each other while this bright orange colour I have chosen completely contrasts them all, I think I can have great fun combining them all together when designing.
(Colour board)

client profile board explains who my target market is. This board helps to build up a profile of who will want to buy these designs. My target audience is a young, trendy and active male between the ages of 18-23. These is why I have included images such as skateboards, camping and BMX’s.
(Client board)

company profile board explains where else would my target audience shop and who my competitors are.
(Company profile board)

Overall, I think all my mood boards complement each other and are obviously within the same theme/target audience. I used a white background to keep my mood boards looking fresh and clean, also as my pictures don’t hold too much bright colours, I think a white background helps them to stand out a lot more. I do like the fact that I chose to hand make these board over digitally making them as I could play around with my positioning before sticking theme down, and I could add my own sketches on some of the boards. If I were to improve my mood boards further, I would consider digitally editing some of the photos enhancing them before printing them out and sticking them down.

Hypothetical Design Commission Brief.

One of the deliverables for our brief was to write our own personal hypothetical design commission brief. This was based around our favourite and chosen designer or company from out initial Research. My chosen company is Element, a skate wear brand who interests me a lot and tends to my wants of designing prints for menswear and accessories.

element header.png

My hypothetical design commission brief: 

Emily Sophia Davies (ST20081749)

  1. Introduction of broad, general aims:

To create a fashion textile based collection for menswear and accessories at Element inspired by the theme of ‘Sea Creatures’.

  1. List of specific objectives:
  • To explore and document the theme of ‘sea creatures’.
  • To look into and report on the targeted market of menswear and accessories, particularly younger men aged between 18-25, with a more casual vibe.
  • To study and review future trend/forecast journals such as WGSN to grasp style and colour trends for season S/S18.
  • To summarise all relevant aspects of the theme of ‘sea creatures’ through a series of visually inspiring mood boards.
  • To produce and log a body of clean cut illustrations of sea creatures while experimenting and combining with more expressive wet techniques such as watercolours and inks, as appropriate for Element’s target market of young males between the ages of 18-25.
  • To creatively develop ideas and selected images using specialist methods such as drawing, painting, mark making and screen printing.
  • To produce a selection of samples and designs on a range of appropriate, carefully chosen substrates, this may include a variety of durable fabrics with a variety of weight.
  • To sample with technical processes such as print and dye effects, as well as possible embroidery effects to a growing professional standard.
  • Present a final collection of designs, some of which also demonstrate:
  • alternative colour-way designs
  • alternative scale of prints
  • co-ordinating design groups
  • accurately repeating pattern designs.
  • To illustrate and present selected designs fashion textiles,in situ, as CAD visuals.
  1. An introductory paragraph, to clarify the context and market/ client:

Element is a competitive skate brand, that delivers an iconic ‘skater’ look also known for the use more experimental prints and clean edge illustrations. Element delivers a timeless look while keeping up to date with colour and style trends, appealing to younger males because of their iconic ‘skater boy’ look, with the use of bold quirky print designs. Designing for younger males who like these bold iconic prints appeals to my design aesthetics as I can take more risks when experimenting with my design of prints.
Choosing a ‘Sea Creatures’ theme for Elements is a good theme as a variety of quirky and exciting prints and illustrations can be designed with the use of eye-catching shapes and patterns drawn from the sea creatures themselves. The colour pallet surround this theme, e.g. dark blue tones contrasting with bold silver and grey tones takes the trend into S/S18 and also appeals to their target audience colour taste.

  1. The research base:

Having previously looked around ‘Two Seasons’ in Cardiff city centre, a retail store which provide and extensive collection of Element’s designs, I plan on visiting a variety of other store that also provide collections such as; Route One. I plan next to visit Bristol aquarium to gather more primary research such as; photographs and field sketches of various sea-life I could use in my collection. Alongside my primary research, I will continue using secondary sources such as websites including Pintrest and WGSN.

  1. The proposal/ brief. Your concept/ market area/ materials/ processes/ techniques:

Keeping in concept with clean cut illustrations for my design collection, I want to incorporate very individual and interesting shapes and pattern amongst them. Instead of going for popular sea life such as dolphins, turtles and sharks, I want to inject some fresh new and quirky ideas into my theme. By heading deeper and deeper into the ocean where some strange creatures live and flourish, packed with intriguing shapes and textures, I think this is the perfect influence for a fresh new idea for illustration when it comes to sea life and creatures. I hope to embody Element’s signature style of edgy, bold prints and clean illustrations.
I am going to create a variety of exciting and different prints when I experiment, as well as a series of my favourite design, which can be incorporated into a repeat pattern. Element uses durable yet light fabrics when designing their menswear as the target audience is very active. I will have to bare this in mind when selecting fabrics that I will be printing on to.
I am designing with menswear and accessories in mind; I want to create prints suitable for clothing ranging from t-shirt to hoodies as well as a range of accessories ranging from rucksacks, to laptop sleeves, to hats.
I will experiment combining with bold illustrations with bold striking colours as well as more experimental colour transfers, e.g. ice dyeing and heat press. I also want to experiment with adding stich e.g. free hand machine embroidery to add a new dimension of colour to my designs. Hopefully these designs will appeal to young, active, trendy male I am pitching my collection to.

  1. The schedule/timetable:
Dates Mon Tues Wed Thurs Fri Sat Sun
17-23 Oct
24-30 Oct
31-6 Nov
7-13 Nov
14-20 Nov
21-27 Nov
28-4 Dec
5-11 Dec



Work Placement Meeting.

Today, I had my very first work placement meeting with Ian Weir who is the work placement coordinator. This was just a brief meeting to explain to us the procedures we had to complete to be able to do the placement. I was very excited when I found out that I was chosen to be in the field group of Work Placement, this mean I can experience first-hand what it is like to work in my field of work (design) on the outside World. I will be doing my placement for 20 days, from 16th of January up until 10th February which is quite far in the future, but with all the preparation I must complete (student information form, learning agreement, health and safety form etc.), I’m sure this time will fly by. Not forgetting I must find a fun and suitable placement to go on. Following on from my placement, I then must create a presentation to be delivered on 17th February.  So now it is time for me to crack on and find a new exciting and interesting experience to complete.