Thoughts, new ideas and aims.

Tomorrow is the beginning of part two of the subject brief. After venturing off to field the past five weeks, I am excited to get back in the mind set of thorough textile work and menswear design.

After re-reading the set subject brief and my own hypothetical design commission brief, it’s been a great way to get my mind and creative senses in gear. On reflection to my own brief I’ve decided I need to re-write some areas as my ideas and outcomes aren’t as clearly described and set out as they could be. I am happy on reflection that I stuck to the schedule I set, so I will re-make another one for this term also.

I am happy with the amount of drawing and mark-making experiments I produced last term, although I will keep adding to these as new ideas arise and to keep my mind in the “surfy”, illustrative mind set it needs to be in. To develop my drawing aspect further, I want to research closer into fish with giant teeth, I think this fish and image suits my HDCB well and the style of drawing I have previously used.

Print will be my home for the next couple of weeks as screen printing will be a main focus in regards to my designs progressing, I want to transfer some drawing I have previously created from paper to fabric through screen-printing. I also want to experiment with lino-printing and mono-printing.

To add to these drawing and designs I will create, I want to experiment with CAD as it will be interesting to discover new colour-ways in regards to my colour palette.

I want to develop and broaden my research file, to do so, I will continue to research into a variety or artists and designers that inspire my work. I want to re-visit shop areas I have previously research online into to gain a knowledge of the atmosphere in the shop and around the brands too.

As well as focussing on print-making, I want to dedicate some of my time to designing and creating forms of embroidery patches in reply to my HDCB and explore a further range of colours in regards to colour palette.

Throughout all of this, I really want my blog to flourish, by creating daily blogs posts in regards to my progress, development and inspiration.

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Reflective blog- Formative Assessment Point.

Throughout the first stages of my project I found researching into the variety of companies an interesting experience. I have always been fashion textiles driven, so it was motivating researching into aspects I had not yet considered such as; stationery. I also found myself drawn into researching marketing values from each company such as their environmental ethics and how they publish their brand out into the world via social media, blogs and advertising. I found creating my Pecha Kucha presentation helpful in choosing what path I want to take as I could look at each element (stationery, fashion textile and interior) in depth and chose which one was right for me. I decided to go with my heart and stick with fashion textiles. Deciding to go with something I’ve always wanted to explore, I chose Element as my final company; a skate and surf brand. I will be focussing my designs around menswear, particularly young active males between the ages of 17 and 25. I was excited to dive into this although I was a little wary as I need to do a lot of research in regards to my target audience as I have never designed anything for a male before. The first lesson on colour theory is when I began to flourish in this project, I have never learned anything about colour previously besides the little self-taught knowledge through experimenting. I decided to re-create my colour palette and revisit a variety of studio design techniques such as; stencils, splattering, stippling and the ruling pen. I want to carry on refining these even further than I have and make my drawing style perfect for my target audience and company to help and inspire me when it comes to the designing aspect of my brief.

Virtual Collaboration: Session 1.

Today I attended my first field choice which is called ‘Virtual Collaboration around the World’ this module is held by John Counsell. The title ‘Virtual Collaboration’ excites me as I have never experienced anything like this before. This year I am trying to get to grips experiencing new aspects of the web and how I can collaborate it with my textile work; this field option seemed perfect for me. Within the morning session, we had a run through of our brief and what was expected from us. I was very intrigued to find out that we will be collaborating with The British University of Egypt. 

uni1http://www.bue.edu.eg/

I don’t know anything about Egypt, but I have heard it is a very interesting place full of culture. I need to do some research about who and where I am collaborating with. Our project has been split into two main sections, throughout our first section I will be acting as a virtual guide to my virtual buddy, by assigning them a brief and supporting them throughout their work on this brief. I am quite apprehensive about this part of the project as I have never supported someone through a project before, it is normally the other way around. I am going to give my all throughout this so we can both benefit and I am excited to learn some new skills from this. The second section of the brief, I will be supported with a brief from my virtual buddy and they will support me, I am excited to come to this as I love responding to a brief and I am excited to learn a new way of working from a different country and culture. Throughout this whole project I will be using Trello as a means of connection and collaboration, this acts as a virtual pin board.

After a slow start of grouping the entire class into groups of three that contained various subject areas, the afternoon was very interesting. Grouped with an illustration student, we will complete this project together. We proceeded by discussing further about who we are collaborating with. Beginning by viewing and discussing the webpage for the British University of Egypt, and discovering the pupils we will be collaborating with are studying architectural engineering. I discovered that this degree is a lot broader in Egypt as it is in the UK, as they experiment a lot more with drawing and design which is very exciting.

To progress further with my project, I now need to research further into Egypt and its culture/day to day life so I am not completely blind going into this project, Furthermore I will research into previous textile based collaboration that happen across the World virtually. I will complete all of this while considering sustainable and ecological designs.

Hypothetical Design Commission Brief.

One of the deliverables for our brief was to write our own personal hypothetical design commission brief. This was based around our favourite and chosen designer or company from out initial Research. My chosen company is Element, a skate wear brand who interests me a lot and tends to my wants of designing prints for menswear and accessories.

element header.pnghttp://eu.elementbrand.com/mens

My hypothetical design commission brief: 

Emily Sophia Davies (ST20081749)

  1. Introduction of broad, general aims:

To create a fashion textile based collection for menswear and accessories at Element inspired by the theme of ‘Sea Creatures’.

  1. List of specific objectives:
  • To explore and document the theme of ‘sea creatures’.
  • To look into and report on the targeted market of menswear and accessories, particularly younger men aged between 18-25, with a more casual vibe.
  • To study and review future trend/forecast journals such as WGSN to grasp style and colour trends for season S/S18.
  • To summarise all relevant aspects of the theme of ‘sea creatures’ through a series of visually inspiring mood boards.
  • To produce and log a body of clean cut illustrations of sea creatures while experimenting and combining with more expressive wet techniques such as watercolours and inks, as appropriate for Element’s target market of young males between the ages of 18-25.
  • To creatively develop ideas and selected images using specialist methods such as drawing, painting, mark making and screen printing.
  • To produce a selection of samples and designs on a range of appropriate, carefully chosen substrates, this may include a variety of durable fabrics with a variety of weight.
  • To sample with technical processes such as print and dye effects, as well as possible embroidery effects to a growing professional standard.
  • Present a final collection of designs, some of which also demonstrate:
  • alternative colour-way designs
  • alternative scale of prints
  • co-ordinating design groups
  • accurately repeating pattern designs.
  • To illustrate and present selected designs fashion textiles,in situ, as CAD visuals.
  1. An introductory paragraph, to clarify the context and market/ client:

Element is a competitive skate brand, that delivers an iconic ‘skater’ look also known for the use more experimental prints and clean edge illustrations. Element delivers a timeless look while keeping up to date with colour and style trends, appealing to younger males because of their iconic ‘skater boy’ look, with the use of bold quirky print designs. Designing for younger males who like these bold iconic prints appeals to my design aesthetics as I can take more risks when experimenting with my design of prints.
Choosing a ‘Sea Creatures’ theme for Elements is a good theme as a variety of quirky and exciting prints and illustrations can be designed with the use of eye-catching shapes and patterns drawn from the sea creatures themselves. The colour pallet surround this theme, e.g. dark blue tones contrasting with bold silver and grey tones takes the trend into S/S18 and also appeals to their target audience colour taste.

  1. The research base:

Having previously looked around ‘Two Seasons’ in Cardiff city centre, a retail store which provide and extensive collection of Element’s designs, I plan on visiting a variety of other store that also provide collections such as; Route One. I plan next to visit Bristol aquarium to gather more primary research such as; photographs and field sketches of various sea-life I could use in my collection. Alongside my primary research, I will continue using secondary sources such as websites including Pintrest and WGSN.

  1. The proposal/ brief. Your concept/ market area/ materials/ processes/ techniques:

Keeping in concept with clean cut illustrations for my design collection, I want to incorporate very individual and interesting shapes and pattern amongst them. Instead of going for popular sea life such as dolphins, turtles and sharks, I want to inject some fresh new and quirky ideas into my theme. By heading deeper and deeper into the ocean where some strange creatures live and flourish, packed with intriguing shapes and textures, I think this is the perfect influence for a fresh new idea for illustration when it comes to sea life and creatures. I hope to embody Element’s signature style of edgy, bold prints and clean illustrations.
I am going to create a variety of exciting and different prints when I experiment, as well as a series of my favourite design, which can be incorporated into a repeat pattern. Element uses durable yet light fabrics when designing their menswear as the target audience is very active. I will have to bare this in mind when selecting fabrics that I will be printing on to.
I am designing with menswear and accessories in mind; I want to create prints suitable for clothing ranging from t-shirt to hoodies as well as a range of accessories ranging from rucksacks, to laptop sleeves, to hats.
I will experiment combining with bold illustrations with bold striking colours as well as more experimental colour transfers, e.g. ice dyeing and heat press. I also want to experiment with adding stich e.g. free hand machine embroidery to add a new dimension of colour to my designs. Hopefully these designs will appeal to young, active, trendy male I am pitching my collection to.

  1. The schedule/timetable:
Dates Mon Tues Wed Thurs Fri Sat Sun
               
17-23 Oct
HAND IN MOOD BOARDS/BRIEF/ PK PRESENTATION
BEGIN EXPERIMENTING WITH NEW ILLUSTRATIONS.
FIELD
CONSTELLATION
BLOG
24-30 Oct
FIELD
CONSTELLATION
BRISTOL AQUGARIUMVISIT
BLOG
31-6 Nov
STITCH WORKSHOP DAY
PK PRESENTATION DAY
UP TO DATE BLOGS
MORE DRAWING
FIELD
CONSTELLATION
MORE SHOP VISITS
BLOG
7-13 Nov
STITCH
WORKSHOP DAY
EXPERIMENTATION WITH HELEN AND SALLY
UP TO DATE BLOGS
MORE DRAWING
FIELD
CONSTELLATION
BLOG
14-20 Nov
STITCH WORKSHOP DAY
COLOUR THEORY LECTURE/TUTORIALS
UP TO DATE BLOGS
MORE DRAWING
FIELD
CONSTELLATION
CRAFT IN THE BAY VISIT
BLOG
21-27 Nov
WORKSHOP SIGN UP
DESIGN DEVELOPMENT DAY
UP TO DATE BLOGS
FIELD
CONSTELLATION
BLOG
28-4 Dec
WORKSHOP SIGN UP
LECTURE DAY
UP TO DATE BLOGS
FIELD
CONSTELLATION
BLOG
5-11 Dec
WORKSHOP SIGN UP
DISPLAY ALL WORK ON BOARD
UP TO DATE BLOGS
FIELD
COSTELLATION HAND IN
BLOG

 

 

Reflective thoughts to my new brief.

flags

My new module (ADZ755) called Making Connections has begun. At first glance, this brief looks very exciting and fully pack with a lot of interesting things to get on with. After a year of learning out to get to grips with reading university level briefs, I was more than pleased to understand the layout of the brief and understand what was expected from me. This made the whole experience a lot exciting and ideas start flourishing in my brain from the offset. Working throughout summer gathering research in the three main areas; fashion textiles, interior and stationery gave me a great head start in which direction I wanted to head in. Fashion textiles in the route for me. Firstly, mainly only researching women’s fashion, I was intrigued but something just didn’t feel right. I have always been very interested in menswear and the surrounding aspect. Moving onto researching various menswear site, my creative juices started pumping. Menswear fashion is the route I want to take. I was pleasantly surprised by how much I enjoyed researching into stationery, for an area that had never stood out to me, I was excited by what patterns I was finding and the broad designs of products that were available. I have also enjoyed gaining more knowledge in the World of designers, particularly sticking to the same design influence up until now, I was very excited to discover new areas I had never seen or been inspired from before. I am amazed by the diversity I have come across in pattern. I am very excited to delve further into my research and proceed with the brief. I am very excited to get on with the practical making to. Roll on year 2!