Design Concepts.

I am now developing a collection of various design concepts, using inspiration from my mood board and own photographs as well as colour swatches from my colour palette. I’ve selected a few of my favourites to display.

Here is a selection of illustrator developed concepts. I have zoomed into a section of one of my own photographs to make abstract shapes, and have drawn around them using different strokes in illustrator. I have used all my colour swatches to fill in the shapes as well as inspiration from the denim piece in my colour board by adding these random strikes of colour onto the denim piece.

I wanted to move on and experiment with more realistic and detailed concepts, here i have sketched a picture out that I took from my own photographs. Using image trace and layering on illustrator I created this concept of a denim jacket which I absolutely love. I love how you can see every little detail of my sketch, in this cartoon like way.

I then developed this further by adding brightly coloured paint sketches to the image. These colours were taken from my colour swatches and arranged in a way to represent the stitches of the denim jacket. I like how this adds an extra layer to the image as well as injecting some colour.

Developing this concept even further, I have experimented in creating this repeat pattern where I arrange the image in various places. I want to experiment a lot more with this technique by making more interesting and eye catching repeat patterns.



This is another concept design of my sketched denim jacket which i really like. Adding a roughly sketched block of colour onto the background of my image trace has let me inject even more bright colours into my design which I love. I think this will help my repeat patterns become really bright and stand out. I particularly love how much the bright yellow stitches show up in front of the background colours creating this new abstract shape.




Colour and Mood Boards.

To begin the main aspect of my digital module I was asked to create a mood and colour board. I began by using techniques I already had knowledge of such as varying the layers, cutting and cropping images as resizing. I have gathered a number of images from the web and mainly Pintrest that inspire and relate to my theme of ‘Urban Beat’. I then narrowed them down specifically to my favourite and most inspiring imaged to create this mood board.

mood board.png


I am very pleased with this mood board and I think it reflects my theme really well. I have included a lot of denim and fashion based pictures as I really want to focus my project of urban fashion.  As denim is really big and upcoming material in the urban fashion at the minute, I thought this would be a great area to focus my attention too.

colour board

Following on from my mood board, I have created a colour board. I have used my main three favourite images to create this board and selected the colours that stand out the most to me to create a colour palette for my theme.  I love how bright and vibrant these colour swatches are, I also love how some complement each other very well such as the yellow and orange while other contrast with each other very well for variation such as the red and blue. I will proceed with these colour swatches by using them within my concepts and final designs.

Summary from the Digital Module.

 Overall, I have thoroughly enjoyed this module. Coming from a background of little to none digital design experience, I was very surprised by how fast I actually picked the variety of skills up.

Starting with Adobe Photoshop, I struggled at the start with this and couldn’t get my head around the different uses of all the layers on one page, and how I re-sized or edited these layers to create my design. Once I had grasped this technique and began labeling and naming my various layers, I soon progressed within Photoshop and was less afraid of experimenting with different tools and techniques.

Moving on the Adobe Illustrator, this was my favourite one of the two as I didn’t have to worry about pixel size and got to work with vectors, meaning images could be resized to any size with no pixalation. My favourite part of illustrator was using the ‘image trace’ tool, where my simplistic and detailed sketches could be transformed into these, cartoon like images which I could then fill with colour, resize and edit to my preferred look.

My choses design brief was ‘Urban Beat’, I was very excited to dive into this brief and began researching the various words related to my chosen theme, e.g. graffiti, youth, grunge, urban. This inspired me greatly, and led to a mood board and colour board that I am very proud of. From researching and producing these boards, I decided that I wanted to focus my concepts on Urban Fashion.

I am very pleased with the colour palette I had chosen as it is very bright and colourful. I feel like I have the best of both words where some colours really complement each other, e.g. orange and yellow, on the other hand some of my colours contrast with each other to help make my designs stand out more, e.g. red and blue. On reflection, to improve on the use of my colour palette, I would experiment more with adding texture into these colours with more techniques that include layering and gradient techniques, I think this would add another dynamic to my designs and creating more texture would add more individuality to my pieces.

Over all, I am happy with my collection of designs, I think they all complement each other well as well as standing on their own as individual designs alone. To progress further with these designs, I would start to research and experiment with placing my designs onto actually objects. I would also like these objects to relate to my theme of ‘Urban Beat’ and look into electronics and social media. This means I could place my designs onto laptop/phones cases, profile background/skins as well moving into the urban fashion element and placing my designs onto clothing items.

I would like to carry on developing my digital skills throughout the rest of my time through university and summer and improve upon my knowledge of Photoshop and Illustrator so that I can contribute these into my next body of work and add a new dynamic to my work.