As this is quite a short project to complete, I knew I had to be organised and concise with everything I was completing. I sat down and created a page in my sketch book on things I need to consider. This placed my head in the right thought track and put in to perspective how much I had to complete in such a short space of time (5 weeks). These are all questions I’ve gathered from previous discussion within my field group and what I felt I needed to consider in my personal project.
What is my message/story?
- Everything has a story and can be sentimental to someone in some way
- Even objects that are thrown away/broken down hold memories and have value to someone.
- We should consider preserving items and memories.
What are my intentions?
- Lay a pile of broken/worn/smashed costume jewellery (bough from charity shops/thrown away) on the floor/table area
- Hang my sentimental pieces “climbing’ out of the pile of broken jewellery, unbroken and hanging from fishing wire
What will be acceptable and why?
- I’d like to experiment with touch (moving around and picking up of broken pieces)
- Sharpness/small pieces through people fingers.
- Somewhere I can hang from inside
- All white area – stands out more and captures more attention
- Next to rubbish bins- represent story more- make people think more
- Industrial area- big contrast with dainty jewellery and adds an eerie atmosphere
- Maybe a low plinth/floor – people have to kneel down to feel objects, more connection, relates to rubbish but still separates from it, greater length to hang objects from
- Possible higher plinth with hanging objects at eye level
- Experimentation needed
- Shining light through jewellery to reflect shapes
- Maybe spotlights shining down/from underneath
- Possible viewers creating light- torches/phone lights
Artists who inspire me?
- Louise Bourgeois – Suspension
- Yoyoi Kusama – Chandelier of greif
- Menashe Kadishman – Fallen leaves
- Antony Gormley
- Tim Walker
- Chiaru Shiata – The key to my hand.
Throughout the first stages of my project I found researching into the variety of companies an interesting experience. I have always been fashion textiles driven, so it was motivating researching into aspects I had not yet considered such as; stationery. I also found myself drawn into researching marketing values from each company such as their environmental ethics and how they publish their brand out into the world via social media, blogs and advertising. I found creating my Pecha Kucha presentation helpful in choosing what path I want to take as I could look at each element (stationery, fashion textile and interior) in depth and chose which one was right for me. I decided to go with my heart and stick with fashion textiles. Deciding to go with something I’ve always wanted to explore, I chose Element as my final company; a skate and surf brand. I will be focussing my designs around menswear, particularly young active males between the ages of 17 and 25. I was excited to dive into this although I was a little wary as I need to do a lot of research in regards to my target audience as I have never designed anything for a male before. The first lesson on colour theory is when I began to flourish in this project, I have never learned anything about colour previously besides the little self-taught knowledge through experimenting. I decided to re-create my colour palette and revisit a variety of studio design techniques such as; stencils, splattering, stippling and the ruling pen. I want to carry on refining these even further than I have and make my drawing style perfect for my target audience and company to help and inspire me when it comes to the designing aspect of my brief.
Illustrative drawing is a big influence and aspect of my designs. Here I created several illustrative drawings using pencil and a black fine liner. These are all influence from my visit to Bristol aquarium. I am pleased with the outcome of these, as it was a great practise experimenting with my line work. I have created illustrative patterns throughout the bodies of these creature. These are not realistic patterns. I feel this made-up line work suites the areas well and adds an interesting aspect to the design. Instead of the expected patterns you might find amongst these fish, I have created a contemporary alternative. I think this would help capture attention for longer as they line work is first what you expect to see.
I am very pleased with these drawing, although they do look a bit flat. I think they have been a great building block towards my designs but to move forward I want to add aspect of colour and shading to define the creatures further. I also want to experiment with different medias in creating these illustrative pieces to add new elements and depths/widths to the line work.
I wanted to make my concepts personal to myself, for this reason I have photographed my closest friends wearing a variety of my denim clothing items. I made sure these were all quite edgy and grungy photographs to correspond with my theme of ‘Urban Beat’. I thoroughly enjoyed taking these photographs, and also made the progress of them very entertaining as I knew the people behind the concepts. This is collection of my favorite photos from the bunch I took.
These are my chosen three images that I will progress further into my concept design: